Interviews, Marketing & Comms

Balancing the Grind With Tom Arciuli, Marketing & Sponsorship Manager at Alchin Long Group

June 11, 2019

Tom Arciuli is the Marketing & Sponsorship Manager at the Alchin Long Group, the parent company of leading global hardware brands, including Doric, Cowdroy, Colonial Castings, Azuma and Lock & Roll.

Balance the Grind spoke to Tom about his marketing background, juggling multiple brands at ALG, managing the V8 sponsorship program, his time working in London and more.

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1) To kick things off, could you tell us a little about your background and career?

I had a different journey than most. I didn’t get the grades required to do a Marketing degree straight away at uni.

Once I transferred and finished my degree I did sales repping, retail store management and marketing assistant roles before I got my break at Doric in 2008 as a Marketing Coordinator.

My boss was fired two weeks after I started, so at 26 years old I was a little scared about what was going to happen next, but I took the challenge head on and made the job my own. Personally, I love sport, both playing and watching.

2) What is your current role and what does it entail on a day to day basis?

I am the Marketing & Sponsorship Manager for the Alchin Long Group.

We own eight hardware brands and I head up the Marketing division supported by six staff members.

I create the marketing strategies for all our brands while also managing our V8 sponsorship program, ensuring we leverage that opportunity to deliver additional sales.

Each day is different! All our brands are different, varying from B2B, B2C, service based and multi national, so the challenges are endless!

3) What does a typical day in the life look like for you? Can you take us through a recent workday?

Get up nice and early. Usually 6ish then check Twitter for overnight sport news and head to work with a strong coffee.

My work day can be filled with meetings, leading my team and driving our agenda, and ensuring all our brands are heading in the right direction.

I love strategy and planning so I spend as much time doing that as possible. Average work day is 7.45am to 5.30pm.

When I’m hosting our corporate hospitality at Supercars events. I’m looking after 30 to 50 clients per day and working usually 10 hours at track. It’s longer than a normal work day!

4) Do you have any tips, tricks or shortcuts to help you prioritise your workload?

Always make a list. You can’t achieve anything if you don’t know what you are doing or can’t see tangible success.

I make a list weekly. Try and keep it to 5 things and ensure I get the main priorities done. It’s the old 80/20 principle.

5) In between your job, life and all your other responsibilities, how do you ensure you find some sort of balance in your life?

Living in London taught me all about work life balance.

They always encouraged you not to take work home cause work is work and home is home. Now that’s tough, especially the higher you go but I learnt to switch off when l leave the office.

I do little things like turn off my email notifications. Nothing is going to change Don’t reply to an email at 8pm when you can do it the next morning.

Work life balance is so important. Take holidays. Recharge. Spent time doing things you love. It helps regain your motivation and focus to get better everyday.

6) What are some of the things you do to take time out and recharge?

Holidays! Love travelling the world with my wife. We’ve been to all continents bar Africa and 28 countries in nine years.

When we aren’t doing that I still love playing PlayStation. Mostly sporting games and watching sport on TV.

I’m also kind of addicted to fantasy sports, so I’ll play fantasy NFL (it’s do or die and I can’t underestimate how much that overtakes my life) and listening to podcasts. I love a good podcast.

7) What do you think are some of the best habits you’ve developed over the years to help you strive for success and balance?

Never think you are better than you are. Always strive to be better and keep learning.

You learn something every day whether it’s how to manage time, manage people, manage yourself or manage situations.

Always ensure you learn something new from every situation and improve for the next time it happens.

8) Are there any books you’ve read that have helped you with work-life balance?

No books. Just the mindset that work isn’t the be all and end all of life. Yeah I love doing what I do and it allows me to live my life my way but it’s not everything.

We spent 3 months crossing the US from East Coast to West Coast when we decided to have a break from work, in between moving from home to Sydney from London.

It was great to be free and just enjoy the world and explore. Work life balance is all mindset. When you get home. Don’t pick up your phone and reply to the email, it will be there tomorrow morning.

9) What is the number one thing you do to make sure you get the most out of your day?

Always have a list of things to achieve. At work or home. On a day off I still think “Yeap, I want to go for a walk today or do the groceries then play PS4.” Same at work. List when I get in. And tick them off one by one.

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