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Founders / Interviews

Balancing the Grind with Luke Withers & Alexis Campbell, Founders of Bitesoft Co

Luke Withers and Alexis Campbell are the founders of orthodontic brand Bitesoft Co, which provides an at-home invisible aligner system.

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1) To kick things off, could you tell us a little about your career background and current role?

Alexis: I worked in real estate for 4 years prior to opening Bitesoft Co. I did love what I was doing but couldn’t pass on the opportunity to change peoples lives. Working for myself is also something I’ve always wanted to do.

Luke: My current role is co-founder of Bitesoft Co. Growing up the family has always been involved in Orthodontics. The parents had Orthodontic labs all across Australia and a few overseas. Upon moving to the Sunshine Coast from Melbourne when I was younger we stepped away from the Orthodontic scene.

I left school and was working in the family restaurant. We moved on from the restaurant and did some research into the Clear Aligner/ tele-dentistry market.

Being fortunate enough with the network we have in this industry we knew that there was an opportunity for Australians to benefit from the use of our remote system.

2) What does a day in the life look like for you? Can you take us through a recent workday?

Alexis: We live and breathe Bitesoft Co, but we still leave plenty of time to live our lives and enjoy time with family and friends.

A normal work day would entail a lot of emails, customer relations is my main priority. Corresponding with our lab and Ortho team to make sure treatment planning and aligner fabrication stays on schedule. 

Luke: Head to the beach for a surf or swim before anything. It’s mandatory when you live on the Sunny Coast. Oh and coffee, lots of it.

We’ll reply to emails and take the day as it comes whether it’s sitting down planning our next move to meeting with other entities that can help evolve Bitesoft Co or planning new marketing strategies.

Every day is different however it never really feels like a work day when you’re doing something that you are so passionate about. It also comes from the environment our team creates around the workspace too.

3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?

Alexis: Yes absolutely. Most of my role is remote working and the beauty of living on the Sunshine Coast means I can be doing what I love whilst sitting on the sand enjoying our beautiful beaches.

Luke: It does, yes! At the end of the day, we are a remote teledentistry company. Although we have office/warehouse spaces we still try and keep everything pretty similar to when we first started in terms of routine. However, working in a fast-paced fun environment like we do is always very inspiring.

4) What does work-life balance mean to you and how do you work to achieve that goal?

Alexis: Work-life balance is super important. If you are not being your best self daily then that does really affect how you run your company and satisfy your customers. Keeping a positive mindset comes from having the perfect work-life balance.

Luke: That’s a hard one. I feel anyone that has a business never really switches off. you are always thinking about it. It’s a care factor. Our job is one where you are benefitting so many people which then brings joy to everyone here at Bitesoft Co.

People stress and need days off which is completely understandable but again, it just does not feel like work to me. To find balance, it’s about doing things I love, such as going for a surf with my two brothers Josh & Mat, socialising with family or eating out in one of our favourite restaurants. Love a good modern Asian meal.

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5) In the past 12 months, have you started or stopped any routines or habits to change your life?

Alexis: Making sure I have a clear head before starting each day. A daily workout and a daily surf clears my mind and ensures I can be my best self.

Luke: Not really. I mean, being here on the Sunshine Coast we are fortunate to have such an awesome, simple lifestyle. We’ve tried to keep things as normal as possible over the 12 month period, but what is normal in 2020?

We did bring a toy cavoodle fur baby into our lives which is pretty interesting. I’m not sure how to feel about being woken up at 4:00AM with a puppy chewing on your toes. Still working that one out.

6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?

Alexis: I’m more of a Netflix and Stan binger! I can give you some good series but we’ll be here all day.

Luke: Hmm, I love the Joe Rogan Experience podcast and the diverse people that he sits down with. If you’re looking for a comedic podcast, King and the Sting with Theo Von & Brendan Schaub will have you in hysterics. 

7) Are there any products, gadgets or apps that you can’t live without?

Luke: Sounds pretty bad but I can’t live without my phone. Probably need to get into a routine where I leave it off for a few hours.

8) If you could read an interview about work-life balance by anyone, who would that be?  

Alexis: Francoise Bettencourt Meyers.

Luke: Trent Cotchin.

9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?

Alexis: In order to be successful in work you need to be happy in life. It’s not always about working long hours and spending time away from your family and friends. Waking up everyday and focussing on your own happiness will bring success within your business. 

Luke: You can’t have everything and do everything at the same time. When you find that balance it will change your life for the greater good.

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About Author

Balance The Grind gives me a platform to talk to these people about how they're achieving their ideal lifestyle. I'm inspired by the passion, the work ethic, the hustle; and these conversations motivate me to live life the way I want to live it.