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Interviews / Marketing & Advertising

Balancing the Grind with Stacey Britt Fitzgerald, Vice President of Marketing at IMG

Stacey Britt Fitzgerald is the Vice President of Marketing at IMG Fashion Events, a company that produces NYFW: The Shows and fashion weeks worldwide.

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1. To kick things off, could you tell us a little about your career background and current role?

I’ve been working in marketing for the last 15 years (which is weird, because I’m pretty sure I’m still 26). I started on the media side, and spent about a decade creating custom partnerships for magazines and digital properties.

I then moved to the brand side, heading up the marketing team for Urban Outfitters, first in Philadelphia and then in London. I moved to Melbourne, Australia to head up the Marketing team for the country’s biggest beauty retailer, MECCA – but the distance proved too much for me.

I am now back in New York City, and currently work as the Vice President, Marketing at IMG Fashion Events – the group that produces NYFW and fashion weeks worldwide.

2) What does a day in the life look like for you? Can you take us through a recent workday?

I actually started my current role while we were under stay-at-home orders! So I haven’t met most of my co-workers in person and I don’t even know what my office looks like. Starting at home has certainly made things trickier.

A typical day consists of meetings with account directors and marketers, ideating on current programs or new client pitches. I spend quite a bit of my day in InDesign, drafting up marketing concepts.

I try to keep on top of industry news, digital advancements, and all things pop culture – my brain is an endless source of the most random knowledge, which seems to serve me well as a creative.

3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?

It doesn’t typically allow for it, but I am all remote now! It will certainly be interesting to see how flexible working evolves since so many businesses have had to experiment with it during the COVID-19 crisis.

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4) What does work-life balance mean to you and how do you work to achieve that goal?

When I was younger, I worked very long hours and I was constantly thinking—read: WORRYING—about work and being perfect. I am grateful for the dedication I gave as it helped me excel and take on leadership roles early in my career.

But as I’ve gotten older, I’ve gotten much better at taking work for what it is—one part of my life, not the end all, be all. My partner is a professional puppetmaker and most of my friends work in the arts or the non-profit space which has also helped me keep things in perspective.

They just know me as their weird friend Stacey who’s obsessed with her cat and Sylvester Stallone—which means I can never take myself too seriously!

5) What do you think are some of the best habits or routines that you’ve developed over the years to help you achieve success in your life?

I think its important to recognize your own best ways of working and try and hack your day to support them. I work well under deadline. I know that I’ll never be someone to work on something in advance.

I also know I’m someone who needs to take breaks and fuel my creativity with laughter and inspiration. Rather than shame myself for not being the consummate go-getter, I accept my talents and the ways in which I work best. I can never sit still in long meetings and that’s okay!

I can work very fast and very creatively when I need to. Our brains are all different—find what works best for you and build your day around your best way of working.

6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?

Zen Mind, Beginner’s Mind. The principles of Buddhism and mindfulness are powerful reminders of our short time on this planet and what’s real and what’s just ego– it helps to keep me in check when I get too caught up in it all.

Originals is a great book on challenging conformity and taking risks—a must-read. I love @dietprada and @esteelaundry (~drama~) – and I read Twitter nonstop.

7) What is the number one thing you do to make sure you get the most out of your day?

I laugh a lot. I try to make people laugh a lot.

8) If you could read an interview about work-life balance by anyone, who would that be?

Elizabeth Warren! She never stopped during her campaign, and she treated every voter with grace and kindness. I am fascinated by world leaders who have incredibly high-stakes jobs who still manage to laugh, workout, eat dinner with their kids?! HOW DO THEY TURN THEIR BRAINS OFF?!

9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?

Never be afraid to ask for what you deserve—or to jump to a new opportunity if you’re craving a challenge. Make sure you are checking your own privilege and creating a safe place for your team and co-workers.

Hire people from underrepresented communities. BE YOURSELF. It’s much easier to show up at work every day if you’re not having to put on an act or a costume. You’ll be a good role model for the people around you, too. (Not everyone will like you and that’s okay. They’re just not your people.)

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About Author

Balance The Grind gives me a platform to talk to these people about how they're achieving their ideal lifestyle. I'm inspired by the passion, the work ethic, the hustle; and these conversations motivate me to live life the way I want to live it.