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Balancing the Grind with Zoe Goodhardt, Client Lead at TAG Direct

Zoe Goodhardt is the Client Lead at TAG Direct, Australia’s leading independent direct digital agency.

Interested in talking about how you balance the grind? Get in touch with us here!

1) To kick things off, could you tell us a little about your career background and current role? 

I’ve done everyone from television sales working with large media agencies, to in-house marketing. Now, I work in a full-service agency, TAG Direct, as Client Services Lead. 

2) What does a day in the life look like for you? Can you take us through a recent workday? 

A typical day would be 50% in meetings with clients, 20% managing our team, 20% working on client strategies and the rest spent working on the business, rather than in the business.

3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine? 

We currently have flexible working arrangements, whereby our team can choose to work from home on Tuesdays and Thursdays. However, I do my best work when I’m at work.

Typically, I wake up at 5:30 am, go for a run or head to a gym class, then I come home to shower and get dressed before my kids and husband. I then wake up my family at about 7:15 am to get them dressed for school.

By 8:30 am we’re out the door, and I’m getting my second coffee for the day at my local at 9 am before sitting down to my emails. I aim to get home at 6:15 pm and eat with my family. 

4) What does work-life balance mean to you and how do you work to achieve that goal? 

Working full time and parenting three young children is indeed a juggle, but a worthwhile one. I’m proud that our children understand that both of our jobs are of equal importance and I’m thrilled to set a positive example for my children.

Like every parent, our goal is to role model good behaviors for our children. Sometimes we succeed without trying, and sometimes it’s much harder.

A personal goal of mine is to encourage my children to think about work as a positive extension of themselves and not something that they have to contend with. I’d like to believe that I’m succeeding with this.

5) In the past 12 months, have you started or stopped any routines or habits to change your life? 

As my role has become more demanding, I have eliminated as many inconsequential decisions as possible. Such as eating the same thing for breakfast and lunch every day. I also realised that I make better decisions and I have more patience when I exercise so I do that every day for at least 30 minutes. 

6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend? 

I listen to The Squiz and What the Flux every morning as I’m getting dressed. They’re both short and deliberate and delivered without bias. 

7) Are there any products, gadgets or apps that you can’t live without? 

I couldn’t live without my Apple Watch. Must close all the rings!

8) If you could read an interview about work-life balance by anyone, who would that be?

My dad, Walter Rapoport, has modelled a perfect example of work-life balance so he’s always a phone call away. 

9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?

Doing it all every day is a misnomer, but doing it all over a year is achievable. We need to be okay with not hitting the mark, and picking ourselves right back up, quickly. There is no time to wallow or feel sorry for ourselves. Just get on with it. 

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About Author

Balance The Grind gives me a platform to talk to these people about how they're achieving their ideal lifestyle. I'm inspired by the passion, the work ethic, the hustle; and these conversations motivate me to live life the way I want to live it.