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Workflow with Lisa Frederickson, Creative Director, Writer & Content Producer

In this edition of Workflow, we have Creative Director, Writer & Content Producer Lisa Frederickson, talking about taking a sabbatical to write a novel.

Workflow is an interview series by Balance the Grind to get a glimpse into people’s working styles and workspaces. If you’re interested in sharing your workflow, submit it here!

Describe what you do: I usually work in broadcast TV as a Creative Director, heading up a team of content producers and directors, which I love.

However, I’m currently taking a sabbatical to write a novel. Gulp! It’s very challenging, anxiety-inducing but fun, and hopefully worth it when I finish. I’ve given myself a decent deadline – my 87th birthday, so, should hit it.

How do you like your coffee: Flat white, preferably with friends. We always have the best ideas when grabbing a coffee.

Device(s) you use: MacBook Air/Pro and my trusty ‘Remarkable’ tablet – great for taking notes in meetings. I like it because it feels like you’re writing on paper and you can convert handwritten notes to Word files later. Job done!

Describe your working style in one sentence: Get focused: prioritise, do the urgent work first, free my mind for big picture thinking, have a nice cup of tea!

What does your workspace look like: Like most of the world, I’m currently operating at home so I’ve fashioned a makeshift desk-space. Minimal cutter, nice old wooden desk. I like my space to be clear so my mind can be free too- I find it helps me think better. I love books around and good amount of light. From there, I drink tea and pray for inspiration!

How does your workspace affect your creative process: In a word -hugely! I need my workspace to be pretty clear, light and bright. Bright colours/furniture are good to bring the sunshine in and the ideas out. If my space is full of papers and clutter, I find it hampers my thought process. I’m not keen on dark spaces either – only fungus likes the dark (no offence to the mushroom community!)

Do you have a favourite playlist for work: Depends on the task I’m working on. If I need to be coming up with ideas, writing pitches or solid copy – I often like quiet. Otherwise, I love me some good ole Chill Out – Ibiza style!

Who would you like to nominate for the next workflow interview: Yasmin Sanders, Founder and Director Zipp Media Solutions.

Before you go…

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About Author

Balance The Grind gives me a platform to talk to these people about how they're achieving their ideal lifestyle. I'm inspired by the passion, the work ethic, the hustle; and these conversations motivate me to live life the way I want to live it.